William Hill Sister Sites

Who Owns William Hill and How the Wider Group Is Structured

William Hill is one of the most recognised betting and casino brands in the UK, with roots that go back to 1934 and an online presence that has existed since the late 1990s. For UK customers, the site is operated by WHG (International) Limited, the entity that holds William Hill’s UK Gambling Commission licence. This is the starting point for understanding any claim about William Hill sister sites, because the company behind the brand determines which other websites are genuinely connected rather than simply similar in style. William Hill became part of a much larger group in 2022, when Evoke plc, then trading as 888 Holdings, completed a deal worth close to £1.95 billion to acquire William Hill’s UK-facing business from Caesars Entertainment. That acquisition brought together a long-standing British bookmaker with an online casino and poker operator that already ran several brands of its own, creating one of the larger regulated gambling groups serving UK players. The 888 Holdings name was retired in 2024 in favour of Evoke plc, a rebrand intended to reflect a wider portfolio rather than a single flagship product. Today Evoke plc sits at the top of the corporate structure, with William Hill, its casino vertical and the former 888 brands all reporting into the same parent company, even though several of them continue to trade under separate UK Gambling Commission licence numbers. Readers who want a general explanation of how gambling groups organise multiple brands under one owner can find background on how gambling networks are structured. This corporate picture is not static. In December 2025, Evoke confirmed it was reviewing strategic options, including a possible sale of the group, after a UK tax increase on remote gaming duty put pressure on its finances. That review does not change who currently operates William Hill, but it is a reminder that ownership of gambling brands can shift, and that any sister-site claim should be checked against current information rather than assumed to be permanent. Our approach to verifying ownership explains why we treat older claims with caution when a group is going through change. Because Evoke plc operates several licensed entities rather than one single licence for every brand, checking the specific operator name in a site’s footer is the most reliable way to confirm a sister-site relationship. The difference between two brands simply sharing a parent company and two brands sharing an actual licence number runs through every section below.

Licensing and Regulatory Detail Across the Evoke Group

William Hill’s UK licence is held by WHG (International) Limited under UK Gambling Commission licence number 39225, with the company also holding gaming permissions from the Gibraltar Gambling Commissioner and the Malta Gaming Authority for markets outside Great Britain. This licence sits apart from the one used by the former 888 brands, which is why William Hill and its closest sister sites are not identical from a regulatory standpoint even though they share an ultimate owner. 888 Casino, 888 Poker, 888 Sport and 777 Casino are operated by 888 UK Limited under licence number 39028. William Hill Vegas, on the other hand, runs on the same WHG (International) Limited licence as the main William Hill site, sharing account access, wallet balance and verification records with the primary brand. That single detail is the clearest signal of a direct sister-site relationship anywhere in the group. Mr Green adds a further layer of complexity. The brand stepped back from the UK market in late 2024 before returning in April 2025 under a different licensed entity. This means that, while Mr Green remains commercially linked to the wider Evoke group, its current UK licensing arrangement is not identical to either the William Hill or the 888 licence structure, and readers should treat historical claims about Mr Green’s exact licence holder with some caution. The table below summarises how each brand sits within the group at the operator and licence level, based on the most recent information available.

Our approach to checking licensing details looks at exactly this kind of operator and licence-number evidence before we describe any two brands as confirmed sister sites, rather than relying on marketing similarities alone.

Confirmed Sister Sites and Where the Evidence Is Weaker

Based on the operator and licensing detail above, the sites most confidently described as William Hill sister sites are William Hill Vegas, 888 Casino, 888 Poker, 888 Sport and 777 Casino. Each of these is either run on William Hill’s own licence or by 888 UK Limited under the same Evoke plc parent company, which gives a clear and checkable ownership trail rather than a loose brand comparison. William Hill Vegas deserves particular attention because it is not really a separate company at all in the way the others are. It is a casino-focused section of the William Hill brand itself, built on the same WHG (International) Limited licence, and existing William Hill account holders can generally move between the two using the same login. For anyone specifically looking for a William Hill casino experience rather than a different brand entirely, Vegas is the closest match available. 888 Casino, 888 Poker and 888 Sport sit one step further removed. They share Evoke plc as an ultimate parent but run under 888 UK Limited’s own licence, its own account systems, and its own promotional terms. They are genuinely part of the same corporate family as William Hill, but a customer moving between William Hill and 888 Casino is opening a new account with a different licensed operator, not simply switching sections of the same site. Mr Green is more difficult to classify cleanly. It has a long-standing commercial association with the Evoke group, but its 2024 exit and 2025 return to the UK under a different licensed entity means its current sister-site status is less straightforward than it once was. We describe Mr Green as a brand that appears connected to the wider group rather than one with an identical, unbroken licence history to William Hill. Other names sometimes listed alongside William Hill, such as Casumo, are not confirmed as part of the same ownership structure from the data available, and appear to be included in some comparison lists simply because they operate in a similar part of the market. Our general sister sites guide explains why brand similarity alone is not the same as a confirmed ownership link, and why we separate the two categories on every review we publish.

Individual William Hill Sister Sites

The confirmed William Hill sister-site group is easier to scan when each brand has its own short profile. The entries below use the relationships already stated in this guide and add a quick product-level summary beneath each homepage screenshot.

William Hill Vegas

William Hill Vegas is included here because the article already identifies it as part of the relevant sister-site or group comparison. Use the screenshot and summary as a quick orientation point, then rely on the licence, operator and terms checks in the surrounding guide before opening an account.

888 Casino

888 Casino is included here because the article already identifies it as part of the relevant sister-site or group comparison. Use the screenshot and summary as a quick orientation point, then rely on the licence, operator and terms checks in the surrounding guide before opening an account.

888 Poker

888 Poker is included here because the article already identifies it as part of the relevant sister-site or group comparison. Use the screenshot and summary as a quick orientation point, then rely on the licence, operator and terms checks in the surrounding guide before opening an account.

888 Sport

888 Sport is included here because the article already identifies it as part of the relevant sister-site or group comparison. Use the screenshot and summary as a quick orientation point, then rely on the licence, operator and terms checks in the surrounding guide before opening an account.

777 Casino

777 Casino is included here because the article already identifies it as part of the relevant sister-site or group comparison. Use the screenshot and summary as a quick orientation point, then rely on the licence, operator and terms checks in the surrounding guide before opening an account.

Mr Green

Mr Green is included here because the article already identifies it as part of the relevant sister-site or group comparison. Use the screenshot and summary as a quick orientation point, then rely on the licence, operator and terms checks in the surrounding guide before opening an account.

Bonus Eligibility When You Already Hold an Account With a Sister Brand

Welcome offers at William Hill, William Hill Vegas, 888 Casino and other Evoke-linked brands are normally restricted to new customers, and the definition of a new customer is not always limited to a single website. Because William Hill and William Hill Vegas share the same operator licence and account system, an existing William Hill customer is very unlikely to qualify for a separate Vegas welcome offer, since the two are effectively one account behind the scenes. The position is different, but still restricted, when moving between licences. An existing William Hill customer opening an account at 888 Casino is opening an account with a different licensed operator, 888 UK Limited, and may be eligible for that brand’s own new customer offer, subject to its own terms. However, group-wide rules on related accounts mean promotions can still be withdrawn or adjusted if an operator identifies a strong connection between accounts, such as shared payment details or personal information. This matters because UK regulatory guidance requires operators within the same corporate group to treat customers holding multiple linked accounts as a single customer for certain compliance purposes, including responsible gambling monitoring. A 2024 enforcement case against 888 UK Limited specifically addressed weaknesses in how multi-account customers were identified and managed, which is a useful reminder that group-wide account checks are taken seriously rather than being a theoretical risk. Before assuming a bonus applies across William Hill’s sister sites, it is worth reading the specific promotional terms for the brand in question rather than relying on general assumptions about shared ownership. Wagering requirements, minimum deposits, game restrictions and maximum bonus withdrawals can all differ from one Evoke-linked brand to the next, even where the underlying company is ultimately the same. Our bonus terms explainer sets out the kind of wording to look for, including how eligibility rules are usually phrased and where restrictions tend to be hidden in the small print. If you are unsure whether an offer at a William Hill sister brand applies to your situation, contacting the operator’s own support team before depositing is more reliable than assuming a promotion carries over simply because two brands share a parent company.

Account Verification and KYC Considerations Across the Group

Opening an account with any UK-licensed brand connected to William Hill means going through identity verification and affordability checks required under UK Gambling Commission rules, regardless of which specific entity holds the licence. These checks exist to confirm who you are, that you are old enough to gamble, and that your spending is proportionate to your circumstances, and they apply whether you sign up with William Hill, William Hill Vegas, 888 Casino or another Evoke-linked brand. Because William Hill Vegas shares William Hill’s own licence and account system, verification completed on one is generally recognised on the other without needing to repeat the process from scratch. Moving to a brand under a different licence, such as 888 Casino, typically means starting a fresh verification process, since that operator holds its own regulatory obligations and its own customer records, even though the ultimate parent company is the same. Several practical points are worth keeping in mind when you hold, or are considering opening, accounts across William Hill’s wider group:

• Identity documents and proof of address may need to be resubmitted separately for each licensed entity, even within the same corporate group.
• Affordability checks in the UK currently apply thresholds around net monthly losses, with lighter checks at lower loss levels and more detailed checks once losses pass a higher threshold.
• Operators are expected to identify customers who hold multiple accounts across group brands and treat them consistently for responsible gambling purposes, not as entirely separate customers.
• Payment methods and the name on the account must generally match your verified identity, and this check applies independently at each licensed brand.
• Any restriction or block placed on one account for verification or risk reasons does not automatically apply to a differently licensed sister brand, though shared personal data may still flag a connection.

These checks are not a barrier designed to slow you down unnecessarily; they are a core part of how UK-licensed operators, including every brand connected to William Hill, are required to protect customers and meet their licence conditions. Our wider guides section covers what to expect during verification in more detail, including the kind of documents operators typically request and reasonable timeframes for a check to be completed.

Comparing William Hill Vegas, 888 Casino and Mr Green

For readers specifically interested in casino products rather than sports betting, the three brands most commonly compared alongside William Hill are William Hill Vegas, 888 Casino and Mr Green. Each has a distinct position within the wider Evoke group, and the differences go beyond branding into how each site is licensed, verified and monitored. William Hill Vegas is the most tightly integrated of the three, since it runs on William Hill’s own licence and shares a login with the main sportsbook. Customers who already use William Hill for betting can generally access the Vegas casino section without creating a new account, making it the simplest route into a William Hill-branded casino experience. 888 Casino operates independently under its own UK Gambling Commission licence, with a separate account system and its own long-running history as one of the earliest online casino brands to serve UK players. It sits within the same Evoke plc structure as William Hill but is best understood as a related brand rather than an extension of the William Hill account itself. Mr Green’s position has shifted more than the others in recent years, following its brief exit from the UK market and 2025 return under a different licensed entity. It retains a distinct identity built around its Green Gaming responsible gambling tool, but its current licensing detail should be checked directly rather than assumed to match older information.

None of this makes one brand automatically better than another; it simply means the relationship between William Hill and each casino is different, and worth understanding before assuming one will feel identical to the others. You can browse our full directory for similar comparisons across other UK-licensed operator groups.

Self-Exclusion, Deposit Limits and Safer Gambling Across William Hill’s Sister Sites

Every UK-facing brand connected to William Hill, including William Hill Vegas, 888 Casino, 888 Poker, 888 Sport and 777 Casino, is required to register with UK-wide self-exclusion scheme as a condition of holding a UK Gambling Commission licence. This means a single UK-wide self-exclusion request is designed to cover every one of these UK-licensed sites at once, rather than needing to be repeated brand by brand. This is one of the more important points for anyone comparing William Hill’s sister sites: self-exclusion is not something that can be worked around by simply signing up with a different brand in the same group, or with any other UK-wide self-exclusion scheme-registered operator. It is a legal requirement built into how UK gambling licences work, and it exists specifically to protect people who have identified that they need a break from gambling. Beyond UK-wide self-exclusion scheme, each brand also offers its own deposit limits, loss limits, time-outs and reality checks, which customers can set directly within their account settings. Because William Hill Vegas shares an account with William Hill, limits set on one side of that relationship are likely to apply across both. Limits set with 888 Casino, Mr Green or another separately licensed brand generally need to be configured independently, since those accounts are not linked in the same way. Some practical safer gambling points worth keeping in mind across the group include:

• UK-wide self-exclusion applies to all UK-licensed brands connected to William Hill, not just the one you registered through.
• Deposit and loss limits are usually set per licensed account, so limits at one brand may not automatically apply at a separately licensed sister site.
• UK affordability checks can trigger at different loss thresholds depending on the operator, so patterns of spending across multiple accounts may be reviewed differently by each brand.
• Time-outs and cooling-off periods are typically available as a shorter-term comparison option to full self-exclusion, and can usually be activated directly from account settings.
• Support organisations and safer gambling tools are independent of any single brand and remain available regardless of which William Hill-linked site you use.

Our dedicated responsible gambling page goes into more detail on how these tools work in practice and where to find further support if gambling has stopped feeling enjoyable or manageable.

A Practical Process for Comparing William Hill’s Sister Sites

With several brands sitting under the same corporate umbrella but operating under different licences, it helps to work through a consistent checklist rather than relying on a single review or a promotional page. This is particularly relevant for William Hill, given that its closest sister site, William Hill Vegas, is structured very differently from its more loosely connected siblings such as 888 Casino or Mr Green. Working through ownership, licensing and account questions in a set order also reduces the risk of assuming a bonus, limit, or self-exclusion setting carries over between brands when it does not. The steps below reflect the kind of checks we carry out before describing any brand as a confirmed William Hill sister site.

1. Check the operator name and licence number in the site’s footer, and confirm whether it matches WHG (International) Limited, 888 UK Limited, or a different entity entirely.
2. Look for explicit statements about shared account access, such as whether logging into William Hill also gives access to William Hill Vegas.
3. Read the specific welcome offer terms for the brand you are considering, rather than assuming a William Hill promotion applies elsewhere in the group.
4. Confirm the brand’s UK-wide self-exclusion registration status, since this should apply automatically to any UK-licensed sister site.
5. Check whether verification completed at William Hill will be recognised elsewhere, or whether a fresh KYC process will be required at the new brand.
6. Review any recent regulatory history for the specific licensed entity involved, since compliance records can differ meaningfully between brands in the same group.
7. Compare game libraries, payment methods and account features directly, rather than assuming they are identical simply because two brands share a parent company.

Working through these steps takes a little longer than accepting a generic sister-sites list at face value, but it produces a far more accurate picture of what you are actually signing up for. It also puts you in a stronger position to make an informed choice about deposit limits, time spent gambling, and whether a particular brand’s approach to safer gambling tools suits your needs. For a broader look at how we apply this same process across other UK operator groups, our ratings methodology sets out the standard of evidence we require before confirming any ownership or licensing claim on this site.